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jan 11

banking business development ideas

Luke takes the tickets to the nearby “Lost Property” desk. “What’s your name?”. Blogging. This award was the only one voted on at the awards ceremony, after six finalists pitched their innovations live to gain votes from attendees onsite and online. … COVID might be a catalyst for change that drives the industry forward—but what will lending look like post-pandemic? DenizBank (Turkey) won the Best New Product or Service award for their Augmented Agricultural Banking App. You could print jokes, cartoons or fun facts. Don’t be afraid to put a giant callout on your layouts that screams, “Here’s the fine print!” Or you could refer to disclosures as “some stuff our lawyers want you to know.” Put some jokey stuff in your fine print: “Our free checking account may contain peanuts, but we doubt it. Coast Capital Savings asked people to sign a giant 8′x10′ greeting card that “congratulated” big banks for the $3 billion in fees that they charge Canadians annually. Many institutions face strong economic headwinds sailing into 2021, but there are measures you can take to weather the storm. How Pineapples Are Helping Financial Institutions Attract Gen Z, Here’s What Your Institution Can Do to Plan for the Future, Steps for Post-COVID Mortgage Lending Success, 74% Surveyed Experienced Double-Digit Growth in Digital Banking Adoption, Digital Innovation Transforming the Banking Industry, Accelerate Customer Usage of All Your Digital Banking Capabilities, How Checking Can Generate 68% More Loan Volume, Digital Strategy Lessons from Other Industries, How to Survive and Thrive in 2021 and Beyond, Why Video Banking is Thriving & What’s Next, A Modern Bank Brand Builds on its Branch Network Strategy, Global Innovator of the Year (both Challenger and Established players). As leadership passed from one generation to the next, learn how Guaranty Bank & Trust preserved its local flavor even as it embraced a new vision of growth. Please use a corporate/work email address instead. • This article was originally published on October 30, 2017. Find out how growing demand for digital payments is shaping the current payments landscape for financial institutions. The Sparks Episodes 1-7 and their trailers have amassed over 100 million views and over 11 million digital engagements across DBS markets (Singapore, Hong Kong, Taiwan, Indonesia and China). Fun banks and credit unions will perform their own rendition and share it on YouTube. Download this insightful perspective on the changes in the financial services industry and what relevant actions are required to rise to these challenging times. Idea Hub Express in aligned with Idea Bank’s corporate strategy of supporting SME owners in their daily chores, and it is a continuation of banking co-working project – Idea Hub. Ask participants to find the answers to five questions. These were set up mainly by businessmen who wanted to add banking to their portfolios and satisfied a demand. HSBC printed origami folding instructions on the back of its ATM receipts. Keep an eye on brands like Virgin Money, Southwest Airlines, Old Spice, Charmin, Tangerine (ne ING Direct), Taco Bell, Disney, JetBlue, Oreo and Wonderful Pistachios, just to name a few. You’ve heard the expression “you get what you give.” That’s how it works when you want people to change behaviors. The Emotional Approach – Tell A Story At its most basic level, many bank business development officers falter by simply presenting the attributes of a bank product. It actually made sitting on hold a pleasant experience. An affordable online Refer-a-Friend Program that really works. They can earn points, honors, badges and discounts for credit-score improvements, savings gains, debt reductions and other measures of financial fitness and goal achievement. By centralizing and automating the process, all parties to the transaction benefit. Idea Hub Express in aligned with Idea Bank’s corporate strategy of supporting SME owners in their daily chores, and it is a continuation of banking co-working project – Idea Hub. Testimonials can be a crucial part of establishing credibility in the initial … He / She will be in charge of driving/Participating in the execution of business plans/projects with relevant stakeholders (internal & external) to deliver the requirements in order to fulfill the plans set as per SME Banking Strategy. Facebook If conditions persist, see a physician or call [Your Phone Number]. Put Easter eggs on your website. When flying Southwest Airlines, it’s not unusual to hear employees trying their hand at standup comedy or singing songs — “Yes, there is a smoking section on this flight. The day after Valentine’s Day, NAB delivered an open letter to competitors that reads like a Dear John letter. The question that gets asked at almost every gathering of financial services executives is, “What institution is the best innovator in banking?” or “Where is most innovation in banking taking place?” Luckily there are trade organizations such as Efma (an association of 3,300 financial institutions in 130 countries) and the Bank Administration Institute (BAI) that have annual competitions to recognize the best in the financial services industry. The agricultural banking app from DenizBank shows the potential for banking to be at the center of a lifestyle ecosystem, going far beyond a traditional banking application. It earned the bank some great free press, and spiked traffic to their website by 20%. ING Direct glued loose change to a street level display and let people pick off all the coins to reveal the message: “Tired of being nickel and dimed?”. “Honest Luke,” it says in blue, sugary letters. It’s not hard to imagine, for example, persistent droughts wiping out corn and soybean crops and forcing ski resorts to … Spread the Love to Gen Z. Millennials are still the darlings of the marketing world, but Generation Z … YouTube. Instead of looking at the past, the goal was to look forward and provide recommendations around what is expected to occur in the future. This is the stage of your business development plan where you shape your ideas into an action plan. Download this executive-level study examining the critical role of intelligent CRM tools when building digital relationships. Here’s a great gag from NAB, the undisputed king of guerilla marketing in the banking world. This program is in it’s fifth year, with the aim of sharing worldwide best practices in the retail banking distribution and marketing arena. It has also served to position Idea Bank as the best banking solution for small businesses and entrepreneurs who need help starting their businesses. Using the fear strategy: Most often the best strategy to close a deal will be to sell on ‘fear’ strategy. Michigan First Credit Union asked members in the drive-through lanes at one of its branches if they would like some entertainment. Bank portfolios are chock full of loans to industries — think agriculture, tourism, real estate and energy — that could be particularly hard hit by warming temperatures. But that’s where marketing can step in. Put check marks by ideas you think are good, put question marks by ones you are doubtful about and draw lines through the ones you think are unworkable or silly. Cash mobs play off the idea of flash mobs, but instead of performing a song and dance routine, a group of folks get together and flood a local, independent business, each ready to spend about $20. Cultural fads make great marketing fodder. Or you could make them resemble a real person’s wallet, then film how people react when they find the wallets? The categories are: A total of 183 financial institutions from 59 countries submitted 467 innovations for the 10 award categories in 2017. Business Rule Engines: Business rules that can be automated in a system. Put a miniature toy-sized kid car in your branch parking lot. An Easter egg is an intentional inside joke, hidden message, or similar feature — a surprise bonus, something that’s fun to find. Also, Donuts” – lol . “I found these laying on the ground over there,” he explains, handing the tickets over. Do they keep the cash? Cars are open to all passengers holding a valid ticket, but Idea Bank customers have priority in taking the available seats. Sberbank (Russian Federation) took home the Big Data, Analytics & AI award for “Tips” in Sberbank Online, an artificial-intelligence-based tool that helps users change their financial habits for the better, saving them money, time and effort. But there’s no reason to hide (is there?). “Well that’s honest of you,” says the agent staffing the Lost Property kiosk. While the specific innovations recognized may differ between these competitions, a relatively small number of organizations and geographic regions take home top awards year after year. The goal is to stand out from the competition in a highly commoditized industry and to challenge consumer’s perception of the value of DBS Bank. You don’t have to go quite as far as NAB. It’s a fascinating psychology experiment that yield great PR opportunities. These days, video game designers know that Easter eggs are mandatory in every title they release. “Luke,” he says. How can you get consumers to see something that’s usually rote and boring as fresh and innovative? Folks say banking can’t be fun, and some go further and suggest financial institutions shouldn’t even try. Sometimes, you need to act fast to grab opportunities or conquer challenges. A Sample Bank Business Plan Template 1. Due to huge volumes of spam submissions, and issues with email providers like Gmail, Yahoo, AOL, Hotmail, Outlook and others blocking our newsletters, we no longer allow subscriptions from these providers. Michigan First Credit Union – Everybody Dance Now. Vancity sorted over 60,000 pennies — now out of circulation in Canada — by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece. Do you need a new auto loan?” Ugh. DBS Bank (Singapore) won the Digital Marketing award for its very unique DBS Sparks mini-series, which was inspired by real client stories. That’s what fun brands do: they are always looking for ways to liven up mundane processes and objects. The campaign stressed the bank’s integrity and approach to financial matters, with a particular focus on a new credit card with no strings or hidden fees. Moments later, as Luke continues his stroll through the mall, he sees his name and face plastered everywhere — on posters and video displays. A Modern Bank Brand Builds on its Branch Network Strategy, 2020 Acxiom Financial Services Review Now Available, Steps for Post-COVID Mortgage Lending Success, Accelerate Customer Usage of All Your Digital Banking Capabilities, How Checking Can Generate 68% More Loan Volume, How to Survive and Thrive in 2021 and Beyond, Digital Strategy Lessons from Other Industries. In business like Retail Banking , networking is very important tool , therefore keep networking all the time , give our business card to everyone , … The three criteria used for evaluation included: originality; strategic capacity to generate long-term competitive edge and return on investment; and adaptability for use in other markets and countries. corporate development teams from some of the world’s largestbanking institutions. Want Insight on the Latest Digital Payment Trends? In fact, some callers would ask to be put back on hold so they could hear the punchlines to some of the jokes! Get people to explore your online channels (e.g., website, Facebook) with a scavenger hunt. Take a page from their gamification playbook and hide some fun little gems on your website. LinkedIn As leadership passed from one generation to the next, learn how Guaranty Bank & Trust preserved its local flavor even as it embraced a new vision of growth. Southwest Airlines had an on-hold routine loaded with humorous bits about low fares, fun destinations, baggage fees, etc. One part of marketing that often gets overlooked is marketing to … Consumers hate banking — it’s a burden, a chore. This live webinar will focus on using data to build the ideal journey – identify pain points and implement differentiators across the board for a winning user experience. All content © 2021 by The Financial Brand and may not be reproduced by any means without permission. On the basis of this feedback, the digital assistant will continuously improve its advice targeting skills with respect to the broader audience. For instance, loyal customers of In-and-Out Burger know there’s a secret menu. Put comedy routines into your on-hold messages. There’s nothing like getting dumped. Many institutions face strong economic headwinds sailing into 2021, but there are measures you can take to weather the storm. The question is, how can they harness its power to deliver hyper-personalized experiences? • Business Activity Monitoring: Visibility of the system processes currently in use. Business development encompasses a wide scope of ideas, activities, and initiatives that a business owner and management implement with the goal of making the business better. That’s what Coast Capital did back in 2008 with this creative ad sporting the headline, “Wanted: Marketing People. One car dealer mentioned that up to 50% of his customers can’t pay their car on their first appointment. This live webinar will focus on using data to build the ideal journey – identify pain points and implement differentiators across the board for a winning user experience. As Jim Bruene at Netbanker suggests, you can create a program that allows your customers/members to play financial games and keep score against themselves and peers. Randomly swap out a few $20s with $50s or $100s in one ATM (or more). COVID might be a catalyst for change that drives the industry forward—but what will lending look like post-pandemic? If a client says several times that he/she is not interested in the advice on a specific topic, the system decides if it is bad advice, or if the client is not interested in such advice. You could put cash in them, with a little note from the CEO. Chain the thing to a bolt stuck in the concrete if you don’t want to see it disappear. The lengthy “break up” letter was published in every major newspaper. You can pick up the tab for a family’s dinner, or surprise a local fire department with a free lunch, or pay for someone’s gas. Facebook Travelers can also use the available office equipment (printers and scanners), phone chargers, Wifi connections, as well as coffee makers, and read a selection of newspapers delivered every day. One credit union did this and doubled their web traffic. The initial assumptions about the poor customer experience around buying a car, fraud and rationale for the project were confirmed: Jim Marous is co-publisher of The Financial Brand, host of the Banking Transformed podcast and owner/CEO of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 200 reports in the digital archive available to subscribers. True, the mechanics of banking are largely fixed — difficult to change and hard to transform into a fun experience (sucky things like math and bills are involved). Launching a successful new digital-banking business requires a marriage of traditional consumer research and a deep, real-time understanding of the behavior and pain points of individual customers. Artificial Intelligence – AI – is a high-level term for different technologies, … You can use either a vintage one from a second-hand store like Town & Country Credit Union (below), or you can pick one up at Toys-R-Us. You could tell people the same things you normally would, you could just do it with some personality, style and flair. Those that said yes were treated to a dance routine from seven high school aged performers who boogied down to C&C Music Factory’s hit “Gonna Make You Sweat (Everybody Dance Now)” around their cars. Coast Capital Savings used to have a virtual greeter named “Julie” on their website who would answer questions from users. I was fortunate enough to be co-master of ceremonies for this year’s event, where bronze, silver and gold awards were presented. That is why we have a specialized Business Development / Business Banking team – to work closely with new and current customers to assess their banking services, identify the shortfalls, and present options best suited to their non-profit or small business. Be playful with disclosures, and prove that they don’t have to be dull and stuffy just because the law requires them. Due to huge volumes of spam submissions, and issues with email providers like Gmail, Yahoo, AOL, Hotmail, Outlook and others blocking our newsletters, we no longer allow subscriptions from these providers. Artificial Intelligence. Here’s What Your Institution Can Do to Plan for the Future. This article was originally published on November 25, 2013. The customer perception that the only difference between banks is their price is one that will hurt your business. BDC services are made available through a broad network of more than 100 business centres across Canada. Not switching to [Your Bank] may result in itching, redness and occasional fainting. Banking Technology Trends A blogging strategy for your bank can increase traffic to your site, build your social media … They asked customers what they would do to improve their community if they had $30,000. But if you asked Julie to tell you a joke, she would. Join us as we explore together. Tips was created to leverage digital assistants such as Siri as well as financial services like Mint, providing the advantages of each: proactivity, analysis of financial behavior, machine learning, provision of recommendations for everyday tasks, etc. But you’ve heard the expression “time flies when you’re having fun,” so why not make banking fun and help consumers get it over with faster? Now examine the “good” ideas. Then TD selected the 24 best ideas in 24 communities and gave them each $30,000 to bring their ideas to life. If you are a banker looking to build a steady stream of business, then it starts by understanding the unique challenges that come with selling banking services. Please feel free to step out on the wing if you need to light up.” You could even have employees wear buttons that say, “Wanna hear a joke?”. People hate waiting on hold because usually pre-recorded messages are... 2. That’s what NAB, one of Australia’s four biggest banks, did to its rivals Commonwealth, ANZ and Westpac. We asked financial institutions about COVID-19’s effect on how they conduct business and connect with consumers. Please use a corporate/work email address instead. Since the start of 2020, mobile banking app usage has seen more than a 50% increase. Luke, a typical consumer, strolls through the local mall on a sunny afternoon when he stumbles upon a pair of football tickets apparently lost by another shopper. LinkedIn Business Drivers for Core Banking. Core banking systems are implemented to . The digital assistant accumulates feedback from clients and uses it for self-training. That’s what Industrial Credit Union did when they wanted to draw attention to a new branch location they opened. Our Small Business Loan is designed to help you quickly and easily access the funds you need with flexible terms you can afford*. The My Car program makes the actual payment of a car hassle-free while reducing fraud. Banking business models of the future Dr. Daniel Kobler Partner Banking Innovation Leader Deloitte Dr. Stefan Bucherer Senior Manager Consulting Deloitte A massive 20-foot display in the center of the mall screams, “Thanks for your honesty!” As if that weren’t enough, a baker inside the mall has decorated a cake in his honor. For instance, if you’re launching mobile check deposits, build a promotion where some winner(s) win “Double Deposits.” If you want to increase credit/debit card activity, create a promotion where you randomly select and pay for purchases. Get some branded wallets, load them with coupons for your financial products, then drop them around various public locations. Our terms and conditions don’t change without due cause. Take Action Execute the Plan and implement reporting/monitoring process to ensure agreed activity is being effectively undertaken.Revisit the purpose/structure of your regular team meetings to ensure they engage and motivate your team. Summit Credit Union repeated the stunt in 2010 with similar results. Manage your business bank account at the office, at home, and on the go – register for EasyWeb online banking or download the TD app. Learn about how Zogo's financial education app uses gamification to attract Gen Z to FIs. Download this executive-level study examining the critical role of intelligent CRM tools when building digital relationships. You can use your help wanted ads to position your organization with a fun personality and attract the kind of talent you need. Use Testimonials Wisely. Then on another day, those who wanted their drive-through “entertainment” got treated to a free performance from a mariachi band. And Barclays in the UK built 56 Sage Street, which is perhaps the single best online interactive game ever developed by a financial institution. Idea Bank (Poland) which focuses on entrepreneurs’ segment, won the Phygital Distribution category with “Idea Hub Express,” the first bank branch on tracks. The benefit of this type of application is the ability to distribute expertise digitally, saving time for both the bank and the farmer. No fur-bearing animals were harmed in the creation of these marketing materials.”. The Canadian institution had their “I Love Fees” street team collecting signatures on the mock greeting card at various public locations. Twitter Maximize your unique resources: ATMs! The Business Development Officer is responsible for developing and managing business banking relationships in accordance with Fidelity…SUMMARY: Supports the Bank's mission to be the best bank in the markets we serve through effective sales and service leadership, targeted business development efforts, and community involvement… Idea Hub Express train cars, adopted for office work, feature tables, comfortable chairs and a screen for presentations. If you want people to change ingrained habits, you’re going to have to make it fun. These community bank marketing ideas are so good you’ll want to steal, or at least copy them. BB&T, a regional bank in the U.S., promoted leadership skills in a game for iPads, iPhones and other mobile devices. This includes the car loan, insurance, the acquisition of a license plate and even breakdown assistance. Establish a culture of business development energy and enthusiasm. The 24 selected customers had to complete their tasks within 24 hours. This is the reason why you should set personal development goals in your workplace. Twitter Never seen that before!”, Most financial institutions try to hide their legal copy — almost as if they were ashamed of it — by burying it in microscopic type at the very bottom of layouts. Do they return the wallets? That’s what TD Bank did in their #MakeTodayCount campaign. Increase cross-selling, upselling, and internal referral generation so your team is selling the full set of the bank’s products and services. Then put a sign next to it about your current auto loan promotion/rates. Business Development: I spend the last 25% of my time here. By Jim Marous, Co-Publisher of The Financial Brand, Owner/CEO of the Digital Banking Report and host of the Banking Transformed podcast. Using an elaborate mix of marketing media, NAB announced that it would be “breaking up” with its competitors. Formally document the session into a Business Development Plan capturing all the paper chart notes, key activities and agreed next steps. If you asked about “checking accounts,” it would trigger a video response from Julie. Read More: Digital Innovation Transforming the Banking Industry. An affordable online Refer-a-Friend Program that really works. NAB said it had “moved on” by abolishing fees, offering better interest rates, improving access to ATMs, and supporting local businesses when other banks wouldn’t. You’d think people would mob the tree and strip it bare, but they didn’t. Here’s 101 ideas for you, broken into four pages. Offer a Good In-Person Experience. “Business development” means meeting with bankers, lenders, and other financiers to discuss companies they find interesting, contacting or meeting directly with companies, and so on. Innovations in ten categories are recognized, including two overarching awards for Global Innovator of the Year. In addition, the longer format (YouTube platform) also helped convey the stories with more depth versus a 30 or 60 second television spot while still keeping audiences entertained. Thank you for your patience. These non-banking capabilities are brought to the app through strategic partnerships with regional experts who are available on call to provide assistance to farmers in need. Want Insight on the Latest Digital Payment Trends? Can Financial Institutions Act Like Amazon? The primary impact of this innovation has been on the overall Idea Bank brand, resulting in significant increases in visitors to the physical Idea Hubs. In the spirit of the film “Pay it Forward,” send street teams out to perform guerilla good deeds for unsuspecting citizens in your community. The app provides insight on crop rotations, planting, watering and fertilizing, and even integrates the ability to review and purchase farm machinery. You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to be the case, where one bank placed a tree full of $5 notes in Syndey’s Fleet Park, then used hidden cameras to record people’s reactions. Here at 21st Century Bank, we believe all organizations deserve the extra attention. Instead of physical interactions, the mobile app leverages digital interaction on demand, personalized for each unique farm’s needs. We spend about 20 percent of our time evaluating the deal based on strategy and growth potential, and about 80 percent of our time evaluating underlying business, compliance and regulatory risk. If you want someone to take action or do something differently than they have in the past, you’re going to have to incent/reward those behaviors. In comparison with similar services of financial recommendations, Tips in Sberbank Online also has features like collection of feedback, links that allow taking advantage of advice, and other tools. A flash mob is a group of people who assemble suddenly in a public place, perform an unusual act, often a dance routine or musical performance. DBS Sparks leverages digital content marketing instead of traditional advertisements to build trust and goodwill in the marketplace. You can follow Jim on Twitter and LinkedIn, or visit his professional website. The development of more neobanks in the US will bring awareness to digital-only banking, and eventually wane-out traditional banking firms. Here’s one that Wells Fargo did in Times Square back in 2011. If you see another brand doing something fun, add the idea to your “fun file.”. Someone will be with you shortly. The winners were selected through a combination of votes by a panel of senior retail banking judges and by Efma members and non-members online. Industry Overview. Idea Bank started its Idea Hub project in early 2015, with almost 30,000 visitors having stepped into these unique business banking centers. Strip it bare, but they didn ’ t even try cash in them, almost... Jeffry Pilcher, CEO/President and Founder of the world ’ s a secret menu the 24 selected customers to. Need to act fast to grab opportunities or conquer challenges this type of application is the stage of business. Your call is important to us also served to position your organization a... Pr opportunities a joke, she would fear ’ strategy conduct business and connect consumers... Involved parties are waiting for the 10 award categories in 2017 put clues for a scavenger hunt an intentional …. With similar results help wanted ads to position your organization with a witty headline, “:! 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Bank as the best new Product or Service award for their Augmented Agricultural app! Holding a valid ticket, but there are measures you can count our! Using the fear strategy: Most often the best new Product or Service for... Up mainly by businessmen who wanted to draw attention to a new auto loan? ” Ugh process.. Instead of physical banking business development ideas, the undisputed king of guerilla marketing in marketplace!, redness and occasional fainting traffic to their website who would answer questions from.. ” on their First appointment wanted ads to position idea bank started its idea Hub in... A witty headline, “ Heh, that ’ s a great way to get people to explore online... Some great free press, and some go further and suggest financial institutions drive-through “ ”! Of video banking or are you a bystander in this digital movement banking Report and host of the.! 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